TEAM
Michał Zwyrtek
Partner
Combines a financial, advisory and digital perspective in strategic and implementation projects.
Full profileC-level outsourcing
CMO as a Service.
Marketing strategy, brand positioning, a communication plan and oversight of delivery — without having to hire a full-time CMO.
What we do
Scope of work.
Marketing strategy
Diagnosis, segmentation, value proposition, channel map and KPIs.
Brand positioning
Defining positioning, narrative, manifesto and a system of messages.
Communication plan
An annual plan of activity across digital, PR and ABM channels, with a budget.
Oversight of delivery
Working with the in-house team or agencies, measurement and optimisation.
B2B marketing
Account-based marketing, content authority, partner programmes and events.
Sales support
Sales materials, narratives, lead nurturing, effectiveness reporting.
Who we work with
Who we work with.
We work with companies that need CMO-level competence but do not yet have the scale to hire one full time.
B2B SaaS and tech
Positioning, ABM, content authority, pipeline generation.
Professional services
Expert brand, content, PR, client loyalty programmes.
Mid-scale manufacturers
Brand strategy, export channels, B2B and B2C marketing.
Team
Partners responsible for this practice.
TEAMMarcin Frank
PartnerCo-founder of Zwyrtek Group. Specialises in M&A transactions, succession, family foundations and advisory for private and family businesses.
Full profile
Insights
Related analyses and publications.
Brand
Zwyrtek Group partners the Marketing & Digital Experts Summit 2026
Zwyrtek Group was a partner of the Marketing & Digital Experts Summit 2026 in Sopot. Michał Zwyrtek took part in a panel on data, AI, technology and organisational transformation.
5 min read
Brand
From lab to recyclable packaging. Teresa Sermak at InterNanoPoland 2026
Teresa Sermak of Zwyrtek Group spoke at InterNanoPoland 2026 about PPWR, advanced materials and the commercialisation of new technologies.
6 min read
Brand
AI does not change organisations. People do. Lessons from two October events
Michał Zwyrtek shares lessons from the CFO Forum 2026 and QUANTUM meeting on AI, leadership and organisational change.
6 min read
FAQ
Frequently asked questions.
No — we act as the CMO. We work with the client's agencies or help select them.
A monthly retainer depending on the scale of engagement, plus optional projects billed separately.
Yes — in the EU, UK and DACH markets, and selectively in the US, with local delivery partners.
Do you need a strategic marketing leader?
Book a 30-minute call with a partner. No obligation, no fee.