Stakeholder conversation
This is the calibration point for the whole project. Before we audit anything, we need to understand what the owner, the board or key stakeholders regard as the problem, the success, the risk and the goal.
The stakeholder conversation is an in-depth interview led by a Zwyrtek Group partner. It is not a sales pitch or a general chat about the business. It is a structured diagnostic session, usually lasting 60–90 minutes.
Goals and ambitions
Where the company is heading over the next three to five years, what has to happen for that to be achievable, and what blocks growth most today.
Pain points and constraints
Which processes cause the most frustration, where decisions get stuck, and where the company loses clients, money, time or people.
Fears and blind spots
What the owner would rather not know, what they are afraid to find out, and which topics the organisation keeps skipping, postponing or rationalising.
- diagnostic hypotheses
- list of areas to verify
- initial risk map
- a decision on whether the engagement makes sense
- scope of the survey and on-site observation
If the owner is not ready for the decisions that change requires, it is better to establish that at the outset than after several weeks of work and dozens of pages of reporting.