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    Zwyrtek Group Advisory · Market analysis · Investment strategy

    Investing in a padel club 2026–2030.

    A complete strategic and operational guide for investors, developers and operators entering the padel market in Poland.

    18–24%
    Target IRR
    3.5–4.5 years
    Payback period
    4–7×
    EBITDA multiple at exit
    PLN 100,000–300,000
    Net court cost, excluding full facility fit-out

    The cost of the court structure must be topped up with site preparation, foundations, building services, facility adaptation and supporting infrastructure.

    Introduction
    E-book in preparation — available soon
    "Padel is not a seasonal sport. It is a business model with over 30 years of commercial history that is now entering a phase of mature growth in Poland."

    2026–2030 is a strategic investment window. Demand for professional court infrastructure is growing faster than supply. Investors who enter the market with a premium-standard venue can build a lasting position before the market reaches the saturation already visible in Western Europe.

    This material is a high-level summary of our complete investment guide.

    Part I

    Market and potential.

    Padel originated in Mexico in 1969. After decades of dominance in Spain and Argentina, it is now entering a phase of global expansion. Poland has just closed the chapter of hobbyist courts in tents and is starting to build professional, multi-court, year-round halls.

    01

    2015 — Pioneer phase

    The first outdoor courts and unheated tents. Market education starting from zero. Provisional infrastructure and no standardisation of services.

    02

    2023+ — Professionalisation

    The first multi-court, year-round halls with catering facilities. Entry of investment capital. Sports membership cards become the main customer-acquisition channel.

    03

    2026–2030 — Strategic window

    Market consolidation. The first venue chains emerge. Standardisation takes hold. Operators without premium infrastructure lose customers to modern halls.

    Padel's advantage over fitness

    In a fitness club the customer trains alone and drops out easily. In padel, four people play together — if one leaves, the other three put pressure on finding a replacement. This lowers customer acquisition cost and raises lifetime value.

    15 min
    Catchment-area radius
    25–50 years
    Target group age
    >85%
    Target: prime-time occupancy
    Large
    Gap in supply of modern halls
    How we can help

    Market analysis and location feasibility studies

    We help assess local market potential, define the catchment area, verify demand and prepare a feasibility study before the investment decision.

    See: business advisory
    Part II

    Business model and strategy.

    A stable padel club does not earn solely from court rental. A diversified revenue structure is the foundation of profitability — the best venues generate as much as 25–30% of turnover outside court activity.

    • Court rental65–75%
    • Catering and bar10–15%
    • Academy and coaching5–10%
    • Pro shop and equipment rental5–10%
    • B2B events and sponsorship~5%
    Industrial

    Volume model

    6–10 courts, halls with a raw, industrial finish. Focused on sports membership cards and the mass-market customer. Lower CAPEX per court, higher marketing needs to sustain throughput.

    Recommended

    Hybrid model

    Combines a professional sports zone with an extended lounge area. Higher prices at prime time, a strong morning academy. The optimal IRR-to-risk ratio for the 2026+ market.

    Unmanned

    Automated model

    2–4 courts, no fixed reception. Access via a mobile app, with lighting and heating controlled by BMS. The lowest OPEX. Ideal for building franchise networks in smaller cities.

    A club does not sell court rental. To a corporate client it sells a ready-made team-building product. To a busy professional — a highly effective 90-minute cardio workout combined with business networking.

    How we can help

    Business model, financial modelling and strategy

    We build financial models, define the business model, analyse profitability scenarios and design a go-to-market strategy tailored to the scale of the investment.

    See: business advisory
    Part III

    Location and preparation.

    Location is the one investment decision that cannot be changed after the club opens. A poor hall is a poor investment — regardless of the quality of marketing and operations.

    Retail Parks

    Retail parks

    Free parking, natural customer footfall, good connections to residential areas. Optimal for the volume model and venues focused on sports membership cards.

    Brownfield sites

    Old factories close to city centres. The advantage is generous usable space; the risk lies in thermal-modernisation costs and complex administrative procedures.

    Office-park buffer zones

    5–10 minutes from large corporate clusters. Monetises morning and lunch hours. Higher RevPAH than purely residential locations.

    ≥ 8 metres
    Net clear playing height
    3 spaces / court
    Minimum number of parking spaces
    5–10 years
    Required lease term
    Rule of thumb

    One fully functional court in a premium standard requires 300–350 m² of hall space, including the court, run-off areas, changing rooms, reception and the bar zone.

    A cost you cannot skip: foundations

    Subgrade preparation is one of the key investment costs. A perfectly level 10 × 20 m reinforced-concrete slab, groundworks and foundations can cost roughly PLN 60,000–100,000 net per court, depending on ground conditions, location and scope of works.

    The most important risk

    Ignoring the change-of-use procedure and underestimating fire-safety requirements can massively exceed the assumed CAPEX budget. The letter of intent should include a condition precedent tied to obtaining the necessary permits.

    How we can help

    Lease agreements, LOIs and conditions precedent

    We negotiate lease agreements and LOIs, secure conditions precedent, and support the change-of-use procedure, legal opinions and fire-safety and administrative risk analysis.

    See: legal advisory
    Part IV

    Venue and infrastructure.

    Technical infrastructure is the foundation of a lasting competitive advantage. Customers very quickly assess court quality and playing conditions. Every compromise made during construction costs the club premium-segment players and erodes margin.

    01

    Playing surface

    Market standard: textured artificial turf. Less silica sand, better grip, more dynamic play. Avoid older monofilament systems.

    02

    LED lighting

    Required intensity: 500–750 lux. Asymmetric lenses are key to even illumination without glare on lobs and smashes. Design in DIALux before ordering.

    03

    Heating and destratification

    Destratification fans push warm air down from the ceiling to court level — a potential 20–30% saving on bills. Heat pumps and heat recovery are the most cost-effective option over a five-year cycle.

    04

    BMS and automation

    The club's central nervous system. Lights switch on 5 minutes before a booking and off 5 minutes after it ends. Heating is managed according to calendar occupancy.

    AI in club management

    Dynamic pricing analyses occupancy, weather and current demand, automatically optimising the court price. Matchmaking connects players of similar skill levels. Integrating the booking system with the BMS means every paid booking literally drives the building's systems.

    • Net clear playing heightmin. 8 m, premium: 10–12 m
    • Reverberation time RT60below 2.5–3 seconds
    • Unmanned ratetarget: above 60% of bookings

    What makes up the cost of a court

    Building a single full-size padel court in Poland typically costs between PLN 100,000 and PLN 300,000 net, depending on the scope of works, the class of construction, the surface, the lighting and site preparation. This figure must be topped up with foundations and groundworks, which are often a separate and significant budget item.

    ItemScopeIndicative cost
    Foundations and groundworksPreparation of a level 10 × 20 m reinforced-concrete slab, groundworks and subgrade preparationPLN 60,000–100,000 net
    Structure and installationGlass, steel, netting, standard or panoramic construction, installationEUR 16,500–33,000, i.e. approx. PLN 70,000–140,000 net
    Playing surfaceArtificial turf, silica sand, surface-system selectionEUR 3,600–11,500
    LED lightingFixtures, masts/structure, lighting-intensity design, installationEUR 1,800–8,000
    Transport and logisticsTransport of the structure, glass and equipment from the manufacturerDepends on the supplier and distance

    What drives up the investment cost

    • a panoramic court with full glass panels and a limited number of structural posts,
    • a higher standard of surface and lighting,
    • a roof or a purpose-built hall,
    • installation within an existing building that requires adaptation,
    • fire-safety, ventilation, heating, acoustic and accessibility requirements,
    • building automation, BMS, access control and integration with the booking system.

    Court maintenance

    Annual maintenance costs for a single court can run roughly PLN 5,000–20,000, depending on whether the court is outdoor or indoor, how intensively it is used and the standard of upkeep the operator adopts.

    How we can help

    Technology selection, BMS and facility automation

    We advise on selecting and implementing booking systems, BMS, access control, lighting and heating integration, and the architecture of the club's operational data.

    See: digital transformation
    Part V

    Marketing and community.

    Even the most modern hall will run at a loss if it fails to come alive. Marketing begins 3–4 months before opening. Community is the biggest barrier to entry for competitors and the club's most important intangible asset.

    01

    Day –90 — Pre-launch

    A landing page with visualisations and a sign-up form. Geotargeting limited strictly to a 15-minute drive-time radius of the club. Visits to office buildings and HR departments. Target: 500 unique contacts before opening.

    02

    Day 0 — Opening

    An inaugural Americano tournament. WhatsApp groups split by skill level. The Head Coach acts as Community Manager — connecting people, animating play and making sure nobody sits alone at the bar.

    03

    Day +90 — Routine

    Club leagues, B2B tournaments, intro sessions for new players. Target: padel becomes a fixed element of the customer's weekly schedule.

    Marketing tools

    • Video content: emotion and atmosphere, not just infrastructure
    • Google Business Profile: a fundamental local-SEO tool
    • In-app matchmaking or WhatsApp groups organised by skill level
    • Market education: campaigns such as "padel vs tennis in 60 seconds"

    KPIs

    • 500+Leads before opening
    • Declines over timeCustomer acquisition cost thanks to referrals
    • >30%Target: bookings completed via the club
    How we can help

    Dynamic pricing, matchmaking and AI in club marketing

    We implement dynamic pricing, automated matchmaking and AI-based demand analysis. We help design the pre-launch phase and a customer-acquisition policy within a 15-minute radius of the club.

    See: artificial intelligence
    Part VI

    Operations.

    A padel club is a business built on selling time. An hour of court time that is not sold today is lost forever. Efficient operations are the difference between profit and loss at identical occupancy.

    Price management

    Prime time

    16:30–22:00, weekdays. Highest price: PLN 120–180/h depending on city and standard. Discounts and sports cards are heavily limited or subject to a surcharge.

    Non-prime time

    7:00–16:00. Price 30–50% lower. Academy sessions, seniors, students, B2B cooperation.

    Weekends

    Mornings behave like prime time. Evenings are dead zones — worth filling with internal Americano tournaments with an entry fee.

    Four operating rules

    01

    Split payment

    The system must split the court fee across four players. The person booking pays 25%; the system sends a payment link to the rest. This reduces no-shows.

    02

    Cancellation policy

    Free cancellation up to 24–48h before play. After that, the system automatically charges the fee from the card on file.

    03

    Coaches on a B2B basis

    Coaches are not employees but subcontractors. The club provides the court at the non-prime rate, and the coach sells lessons independently.

    04

    Automated openings

    A PIN code or mobile app opens the club at 6:00 am without incurring staffing costs. Staff arrive from the afternoon onwards.

    Operational KPIs

    • Prime-time occupancy rate>85%
    • Non-prime occupancy rate>40%
    • No-show rate0% with upfront payment
    • F&B per headmin. PLN 15–25/person
    • Staff-to-revenue ratiomax. 20–25% of net revenue
    How we can help

    Accounting, HR and payroll, and the club's back office

    We take over accounting, HR and payroll and tax administration for the special-purpose vehicle, and support management reporting and control of the club's operating costs.

    See: outsourcing
    Part VII

    Finance and exit.

    The profitability of a padel investment is defined long before the first players step onto a court — already at the CAPEX planning stage. Every złoty saved each month through automation raises the business's sale value by PLN 4 to 7.

    CAPEX — main cost categories

    01

    Courts, surfacing and lighting

    Court structure, glass, steel, netting, surfacing, lighting and installation. Roughly PLN 100,000–300,000 net per court, depending on standard and scope.

    02

    Foundations and subgrade preparation

    A 10 × 20 m reinforced-concrete slab, groundworks and levelling. Roughly PLN 60,000–100,000 net per court.

    03

    Fit-out and building services

    Heating, ventilation, acoustics, electrical installations, fire safety, changing rooms, toilets, reception and the bar area. Most often the biggest source of budget overruns.

    04

    Equipment, IT and automation

    BMS, access control, booking system, locks, CCTV, reception, bar, pro shop and pre-launch marketing.

    The cost of the padel court itself, understood as the structure, surface, lighting and basic installation, is typically PLN 100,000–300,000 net. This must be topped up with foundations and groundworks, which can cost roughly PLN 60,000–100,000 net per court, along with the costs of building adaptation, installations, changing rooms, reception, the bar, BMS, fire-safety measures and supporting infrastructure.

    In practice, total investment CAPEX must be calculated not just from the cost of the courts, but from the complete cost of launching the venue. For a multi-court club, the biggest budget risks arise in fit-out works, installations, heating, ventilation, acoustics, fire safety and automation.

    Profitability scenarios

    ScenarioOccupancyIRRPayback period
    Conservative45%break-evenno CAPEX payback
    Realistic65%18–24%3.5–4.5 years
    Dynamic>80%>30%under 3 years

    Sensitivity analysis

    • A 30% rise in electricity costs can cut net margin by several percentage points.
    • A 10% drop in RevPAH can significantly lengthen the payback period.

    Corporate structure

    Each club should operate as a separate special-purpose vehicle. This isolates the risk of a single location from the others. The parent company manages the brand, IP and central marketing — creating a clear structure for PE funds.

    Exit strategy

    Trade sale

    A European chain buys a profitable Polish network of 5–10 clubs instead of building one from scratch.

    Private equity

    A fund takes a stake and finances regional expansion across CEE.

    Valuation multiple: 4×–7× EBITDA, depending on scale, lease terms and degree of automation.

    Capital requirements — summary

    • Court costPLN 100,000–300,000 net / court, excluding a full facility fit-out
    • Foundations and subgradeapprox. PLN 60,000–100,000 net / court
    • Full facility CAPEXrequires a separate cost estimate depending on location, hall standard, scope of adaptation and operating model
    • OPEX reservePLN 200,000–300,000 in cash on opening day
    • Financing structuremin. 40–50% equity; the remainder court leasing plus a technology loan
    • Target IRR18–24%
    • Payback period3.5–4.5 years

    Indicative figures, dependent on occupancy, RevPAH, energy costs, rent, financing and CAPEX scope.

    How we can help

    Transaction structuring, due diligence and exit

    We structure special-purpose vehicles, conduct due diligence (legal, tax, financial), support fundraising and M&A processes, and capital exits to PE funds and chains.

    See: M&A transactions
    In preparation

    How to build and run a profitable padel club in Poland 2026–2030.

    A complete strategic and operational guide.

    Authors: Michał Zwyrtek & Marcin Frank | Zwyrtek Group

    This material is a summary. The complete e-book contains detailed financial models, due-diligence checklists, LOI templates, sensitivity analyses and ready-to-implement operating procedures for each of the seven investment phases.

    Table of contents
    • Introduction — what an investment in a padel club involves
    • Part I — Market and potential 2026–2030
    • Part II — Business model and strategy
    • Part III — Location and preparation
    • Part IV — Venue and infrastructure
    • Part V — Marketing and community
    • Part VI — Operations
    • Part VII — Finance and exit
    • Conclusion — 30–60–90 day plan and master checklist

    Be the first to receive the e-book.

    Leave your email — we will notify you on the day of launch.

    FAQ

    Frequently asked questions.

    The court itself (structure, glass, netting, surfacing, LED lighting and installation) costs roughly PLN 100,000–300,000 net, excluding a full facility fit-out. Foundations and groundworks add a further PLN 60,000–100,000 net per court. The full facility CAPEX requires a separate cost estimate depending on location, hall standard and scope of adaptation.

    In the realistic scenario, the payback period is 3.5–4.5 years with prime-time occupancy of around 65% and a target IRR of 18–24%. In the dynamic scenario (>80% prime), payback can be achieved in under 3 years. In the conservative scenario (45% prime), the project reaches break-even without recovering CAPEX.

    The volume (industrial) model typically has 6–10 courts geared towards sports membership cards and the mass-market customer. The hybrid model has 4–6 courts with an extended lounge area and an academy. The automated (unmanned) model has 2–4 courts without a fixed reception, ideal for smaller cities and franchise networks.

    The best locations are retail parks (free parking, natural footfall), brownfield sites (old factories close to city centres) and office-park buffer zones (5–10 minutes from corporate clusters). The required net clear playing height is at least 8 m, ideally 10–12 m. A minimum of 3 parking spaces per court is required. The club's catchment area is roughly a 15-minute drive.

    Court rental: 65–75% of revenue. Catering and bar: 10–15%. Academy and coaching: 5–10%. Pro shop and equipment rental: 5–10%. B2B events and sponsorship: approx. 5%. The key KPIs are prime-time occupancy (target >85%) and F&B per head (min. PLN 15–25/person).

    2026–2030 is a strategic window — the market is moving from the pioneer phase (outdoor courts, no standardisation) into a consolidation phase. The first chains of multi-court, year-round halls with catering facilities are emerging. Operators without premium infrastructure are losing customers to modern venues. This is the moment for professional capital to enter.

    No. This material is for informational and analytical purposes only. It does not constitute investment, legal or tax advice, nor an investment recommendation. The cost figures given are indicative and do not replace an individual cost estimate, location analysis or supplier valuation. Every project requires an individual analysis.
    Disclaimer

    This material is for informational and analytical purposes only. It does not constitute investment, legal or tax advice, nor an investment recommendation. The cost figures given are indicative and do not replace an individual technical cost estimate, location analysis or supplier valuation. Every investment project requires an individual analysis of location, financing, agreements, and legal, tax and operational risks.