Brand strategy.
Positioning, visual identity system, narrative and communication architecture. A brand as a business instrument, not decoration.
Scope of work.
Diagnosis and positioning
Brand audit, competitor analysis, definition of the unique proposition.
Narrative and manifesto
The brand's core story, key messages, tone of voice.
Identity system
Logo, typography, palette, usage rules, brand book.
Brand architecture
Relationships between brands in a portfolio, sub-brand policy.
Implementation
Physical and digital touchpoints, sales materials, the work environment.
Brand measurement
Awareness, perception, NPS, brand attributes — measured over time.
Who we work with.
We work with brands at a turning point — ahead of a major change in product, ownership or sales model.
Companies scaling up
Professionalising the brand ahead of the next growth phase.
Post-merger or acquisition
Brand architecture after organisations combine.
Family businesses
The brand as an element of generational continuity and company values.
Frequently asked questions.
Are you planning a repositioning or a brand refresh?
Book a 30-minute call with a partner. No obligation, no fee.